Every scroll. Every click. Every show we watch. Every song we stream.
We live in the most media-saturated generation in human history. The average person consumes over 10 hours of media content daily. That’s not just entertainment—it’s discipleship.
Someone is always teaching us what to value, what to desire, and how to see the world.
And God cares deeply about it.
Media Matters to the Heart of God
When Paul wrote, “Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things” (Philippians 4:8), he wanted us to understand something profound: what fills our minds shapes our hearts.
God isn’t afraid of influence—He invented it. He created us in his image and his likeness intentionally. Media is simply the modern tool for that influence. The question isn’t whether media is powerful; it’s who is wielding that power and for what purpose.
The Frontlines of Cultural Influence
Think about it: news anchors frame our understanding of current events. Movie producers shape our emotional responses. Social media influencers guide lifestyle choices. Musicians soundtrack our most vulnerable moments. Podcasters become the voices in our heads during commutes.
These aren’t just careers—they’re callings with eternal weight.
Using Influence Wisely
God calls us to steward influence wisely, whether we have 50 followers or 5 million. Wise use of media means:
- Discernment over consumption – Not everything available deserves our attention
- Intentionality over impulse – Choosing content that builds up rather than tears down
- Truth over trends – Anchoring in what’s noble and right, not just what’s viral
- Prayer over panic – Interceding for those who shape culture rather than just criticizing them
Prayer Warriors Needed
Here’s the truth: the power of media needs the power of prayer.
Those Hollywood producers, TikTok creators, journalists, and artists? They’re not the enemy—they’re the mission field. They need wisdom for the influence they carry. They need protection from the pressures of fame. They need breakthrough in an industry that often prioritizes profit over purpose.
What if we prayed as much as we consumed? What if we interceded for media makers as passionately as we critique their content?
Your Move
Today, commit to praying for one person in media. Maybe it’s your favorite musician who needs wisdom. Maybe it’s a news anchor who needs integrity. Maybe it’s a social media influencer who needs truth.
And examine your own influence—because you have it. Your posts, your words, your recommendations—they’re shaping culture too.
Let’s use media wisely. Let’s pray powerfully. Let’s believe that God can transform the most influential spaces of our generation.
Because when heaven invades Hollywood, when prayer meets production studios, when faith fuels creativity—that’s when culture shifts.
What’s one way you can use your influence more intentionally this week? Drop a comment below—I’d love to hear from you.